I am a freelance art director and graphic designer, specialising in Brand Design, Editorial Design, and Web Design.
Welcome to my portfolio.
I am Jun-Yi, a coffee-drinking, humour-loving graphic designer with fourteen years of industry experience in Europe and Asia. I am meticulous about my work, and value good relationships with my clients. Find out more below.
My Story
Design is researched mixed with imagination.
I started my freelance career in Kuala Lumpur, Malaysia, after working in advertising, design, and publishing. In 2010, I moved to The Netherlands to be with my husband and worked in an agency in Amsterdam for 3 years. I then returned to freelancing, and in early 2016, we moved back to Kuala Lumpur to start a family. In 2020, we moved and settled down in Hoorn back in The Netherlands to raise our two girls. I am currently creating illustrations and vectors, and take on the occasional brief for larger clients.
My Process
Ask. Discover the client's needs.
Research. Study the market.
Get inspired. Assemble moodboards.
Select. What works for the market.
Design. In partnership with the client.
Collaboration
As a freelancer, I work with many talented people of various skills to complete projects. This includes other graphic designers, 3D artists, illustrators, web developers, and copywriters. If you have a project to discuss with me, you're always welcome to drop me an email.
Services
Web Design
“Socrates said, “Know thyself.” I say, “Know thy users.” - Joshua Brewer
Websites are a 24/7 promotional tool. When designing a website, I always ensure that the user experience is smooth and enjoyable. Some of the industries I've designed in include Food & Beverage, NGOs, and Education.
Branding
“Your brand is what people say about you when you are not in the room” - Jeff Bezos
I create brand identities, and also execute designs based on existing brand guidelines. Some of the work I've created for international brands include 3M and KPN.
Print Design
“If you can properly define the problem, then you’ve already defined the solution as well.” – Chip Kidd
All kinds of printed materials fall under this category, and each design is carefully planned and executed, always with the customer in mind. Some of the work I've designed in this category include menus, brochures, and large-scale banners.
Packaging
“Good design is obvious. Great design is transparent.” - Paul Rand
Good packaging has to attract attention and provide information clearly. I create designs for on boxes, bags, and other labels. Some of the industries I've designed for are food and beverage, and luxury goods.
Editorial Design
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” – Lindon Leader
I worked in a publishing company on magazines and newspapers, and developed a love for layout design. Some of the publications I've worked on are for Marie Claire and the Dutch Rail (NS).
Illustration
"It’s Not What You Look At That Matters, It’s What You See." - Henry David Thoreau
I sell original vector illustrations to be used in design projects, as well as original paintings and drawings as art prints. I also occasionally take on portrait commissions in my Little Humans style. Drop me a mail if you want to commission a portrait.